Ann Arbor, MI - Today, Arbormoon launches Arbormoon Mobile Strategy Division, a new chapter in its efforts to be the premier mobile strategy firm in the U.S. Arbormoon has partnered with Keith Bourne as their lead mobile strategist, establishing a combination of one of the premier mobile development firms in the nation with the in-depth mobile strategic thinking of a mobile industry veteran.
With his business strategy experience in mobile dating back to the 90’s in both software and hardware, Keith Bourne is one of the most experienced mobile strategy professionals in the field. His success stems from applying in-depth experience in a variety of strategic business areas. Recent experiences where Keith has integrated mobile across other marketing channels include: combining location based services with loyalty cards; implementing a new system that manages text and email based campaigns simultaneously; various QR code based campaigns; mobilizing websites; increasing online and retail presence through mobile app usage; setting up strategic relationships with mobile-specific 3rd party service providers; and developing/marketing apps in the App Store. Whether running the entire campaign, or just the mobile campaign integrated with many marketing channels, Keith's diverse integrated marketing experience across many marketing channels provides the foundation for implementing highly successful strategic mobile initiatives. His deep knowledge of the technical capabilities of mobile devices ensures that he can keep Arbormoon clients' mobile strategy initiatives ultra-competitive, even in this fast-moving, innovation charged field.
The Mobile Strategy Division of Arbormoon will focus on providing in-depth strategic consulting services for Arbormoon clients, helping them to best utilize the mobile channel in every aspect of their business. Through this effort, examples of how Arbormoon can help clients utilize mobile include: enhancing their existing services through mobile channels; developing mobile as a new marketing channel; developing mobile as a new sales channel; improving the efficiency and productivity of their sales staff; improving CRM efforts; improving internal processes; reaching new markets and increasing market share in existing ones; identify third party mobile services that represent growth opportunities; and adapting their IT infrastructure to better support mobile.
"You can't just say 'I'm getting into mobile', hire a few developers and deliver a quality mobile strategy service," explains Keith Bourne, Arbormoon's new mobile strategist. "That is what a lot of advertising agencies and start-up mobile development groups are doing right now. But if you know anything about mobile and marketing, you know that you need a quality mobile app that best represents the brand of the company you are trying to promote. This requires top knotch development talent, which is unfortunately scarce. I was approached by several advertising agencies to start a 'mobile marketing and strategy' arm, but they all lacked access to the development resources to delivery the quality of service required in this field. As one of the nation's premier mobile development firms for several years, Arbormoon has the level of expertise and quality that provides the solid foundation needed to deliver the type of mobile strategy services we wanted to provide."
"Mobile represents one of the greatest opportunities in the history of business to make significant improvements to the way you do business." says Dave Koziol, founder and president of Arbormoon. "We are taking this step to help our clients utilize everything mobile has to offer and give them the best chance for success in this wide-open field."
Find out how Arbormoon can help make your strategic mobile efforts a success at www.arbormoon.com.
Founded in 2004, Arbormoon has a top-flight staff of developers, designers, and project managers. We’ve been at the forefront, building mobile solutions since the beginning of the technology – where it started with Symbian, Palm, and Blackberry – to the current dynamic environment of native app development for smart-phones and tablets in iOS and Android.
Arbormoon has an unparalleled set of experience, skills, and innovative thinking that brings forth high quality mobile solutions that are appealing and functional. Arbormoon has successfully deployed dozens of apps for companies of all sizes, from small start-ups to large corporations.
Dave Koziol, Arbormoon’s founder, leads the Ann Arbor Cocoaheads, and is the co-founder of Mobile Monday’s Ann Arbor chapter. He is a highly sought-after speaker and instructor at conferences such as 1DevDay Detroit, CocoaConf, MobiDevDay, and M3 Conf.
About Keith Bourne
With his mobile experiences dating back to the 90’s, Keith is one of the most experienced mobile strategy professionals in the field. Keith speaks often and has been published through articles, papers, and interviews on many marketing related topics including mobile, ecommerce, and social media. Keith is co-founder of multiple network groups, including the Michigan chapter of Mobile Monday, which has grown to over 1,500 members and 4 chapters across the state of Michigan.
Keith holds a BSBA from the University of North Carolina at Charlotte and an MBA from Babson College, the #4 program in marketing and the most renowned entrepreneurship program in the world (#1 for 18 years in a row).
For more information on the mobile strategy giveaway, you are encouraged to contact Keith Bourne, 734-926-8208 or with email: bourne "at" arbormoon "dot" com.